{"id":2173,"date":"2023-10-12T18:00:00","date_gmt":"2023-10-12T11:00:00","guid":{"rendered":"https:\/\/kabarmalioboro.com\/?p=2173"},"modified":"2023-10-12T20:45:41","modified_gmt":"2023-10-12T13:45:41","slug":"yes-fasilitasi-pelaku-sektor-hospitality-menjawab-tantangan-era-digital","status":"publish","type":"post","link":"https:\/\/kabarmalioboro.com\/jawa\/yes-fasilitasi-pelaku-sektor-hospitality-menjawab-tantangan-era-digital","title":{"rendered":"YES Fasilitasi Pelaku Sektor Hospitality Menjawab Tantangan Era Digital"},"content":{"rendered":"<p><strong>KABAR MALIOBORO, Yogyakarta<\/strong> &#8211; Era digital hadir dengan beragam tantangan dan peluang. Dampaknya dirasakan seluruh sektor kehidupan masyarakat, termasuk sektor perhotelan.<\/p>\n\n\n\n<p>Menjawab tantangan tersebut, sekaligus meraih peluang pasar yang makin luas, Yogyakarta <em>Ecommerce Society<\/em> (YES) menyelenggarakan agenda <em>bootcamp<\/em> dengan bertajuk \u201c<em>Digital Marketing for Hospitality Industry<\/em>\u201d Kamis (12\/10\/2023).<\/p>\n\n\n\n<p>Kegiatan yang diikuti lebih dari 60 peserta tersebut berlangsung di Artotel Suites Bianti Yogyakarta. Mereka berasala dari berbagai daerah. Tidak hanya Yogyakarta, peserta hadir dari Jawa Tengah, hingga Jawa Barat. Lebih jauh, peserta tak hanya berasal dari para praktisi di sektor perhotelan, namun juga tenaga pengajar di beberapa SMK Pariwisata, seperti SMKN 6 Yogyakarta dan SMK Cipta Insan Mulia Kulonprogo.<\/p>\n\n\n\n<p>Ketua YES Nanang Ahmad Sumarno menjelaskan, kegitan ini merupakan pelatihan pertama dari empat program yang digagas YES. \u201cTujuannya tidak lain memfasilitasi pekerja sektor perhotelan di Yogyakarta dengan wawasan terkait <em>digital marketing<\/em> masa kini,\u201d kata Nanang.<\/p>\n\n\n\n<p>Pembicara utama dalam kegiatan ini merupakan seorang praktisi <em>digital marketing<\/em> di bidang <em>hospitality<\/em> Iqbal Muntaha. Menyampaikan empat sub-tema bahasan. Dasar-dasar penting dalam sektor perhotelan: <em>Digital Marketing Foundation<\/em>, <em>Basic of Website and SEO<\/em>, <em>Social Media Marketing<\/em>, dan <em>Email Marketing and Online Advertising<\/em>.<\/p>\n\n\n\n<p>Pembicara lain yang turut menyampaikan materi dalam agenda ini ialah Johannes Marbun, <em>General Manager<\/em> Bookandlink. Topik pembahasan yang relevan dengan situasi di era digital mendorong antusiasme peserta untuk mendaftar dalam pelatihan ini.<\/p>\n\n\n\n<p>\u201cAgenda <em>bootcamp <\/em>juga diisi dengan sesi tanya jawab, serta memberikan kesempatan bagi para peserta untuk memperluas jaringan di sesi <em>networking<\/em>,\u201d tambahnya.<\/p>\n\n\n\n<p>Salah satu peserta, Melliza mengaku, mendapatkan wawasan yang lebih mendalam tentang <em>digital marketing <\/em>dengan konsep penerapannya. Wanita yang berprofesi sebagai Ecommerce Manager di Puri Asri Hotel &amp; Resort Magelang ini mengungkapkan, dengan adanya tantangan di era digital, maka para pelaku <em>digital marketing <\/em>khususnya sektor perhotelan harus selalu <em>upgrade<\/em> ilmu dan pengetahuan agar bisa berkarya dengan optimal. (eyd)<\/p>","protected":false},"excerpt":{"rendered":"<p>KABAR MALIOBORO, Yogyakarta &#8211; Era digital hadir dengan beragam tantangan dan peluang. Dampaknya dirasakan seluruh sektor kehidupan masyarakat, termasuk sektor perhotelan. Menjawab tantangan tersebut, sekaligus meraih peluang pasar yang makin luas, Yogyakarta Ecommerce Society (YES) menyelenggarakan agenda bootcamp dengan bertajuk \u201cDigital Marketing for Hospitality Industry\u201d Kamis (12\/10\/2023). Kegiatan yang diikuti lebih dari 60 peserta tersebut [&hellip;]<\/p>","protected":false},"author":3,"featured_media":2178,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[1182,1183,1185,1186,1184],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YES Fasilitasi Pelaku Sektor Hospitality Menjawab Tantangan Era Digital - Kabar Malioboro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kabarmalioboro.com\/jawa\/yes-fasilitasi-pelaku-sektor-hospitality-menjawab-tantangan-era-digital\/\" \/>\n<meta property=\"og:locale\" content=\"jv_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YES Fasilitasi Pelaku Sektor Hospitality Menjawab Tantangan Era Digital - Kabar Malioboro\" \/>\n<meta property=\"og:description\" content=\"KABAR MALIOBORO, Yogyakarta &#8211; Era digital hadir dengan beragam tantangan dan peluang. Dampaknya dirasakan seluruh sektor kehidupan masyarakat, termasuk sektor perhotelan. Menjawab tantangan tersebut, sekaligus meraih peluang pasar yang makin luas, Yogyakarta Ecommerce Society (YES) menyelenggarakan agenda bootcamp dengan bertajuk \u201cDigital Marketing for Hospitality Industry\u201d Kamis (12\/10\/2023). Kegiatan yang diikuti lebih dari 60 peserta tersebut [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kabarmalioboro.com\/jawa\/yes-fasilitasi-pelaku-sektor-hospitality-menjawab-tantangan-era-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Kabar Malioboro\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-12T11:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-12T13:45:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kabarmalioboro.com\/wp-content\/uploads\/2023\/10\/WhatsApp-Image-2023-10-12-at-20.31.35.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"843\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rif\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kabarmalioboro.com\/yes-fasilitasi-pelaku-sektor-hospitality-menjawab-tantangan-era-digital\",\"url\":\"https:\/\/kabarmalioboro.com\/yes-fasilitasi-pelaku-sektor-hospitality-menjawab-tantangan-era-digital\",\"name\":\"YES Fasilitasi Pelaku Sektor Hospitality Menjawab Tantangan Era Digital - Kabar Malioboro\",\"isPartOf\":{\"@id\":\"https:\/\/kabarmalioboro.com\/#website\"},\"datePublished\":\"2023-10-12T11:00:00+00:00\",\"dateModified\":\"2023-10-12T13:45:41+00:00\",\"author\":{\"@id\":\"https:\/\/kabarmalioboro.com\/#\/schema\/person\/3685582f91bde7ac3483ccdaa1e6fbc6\"},\"breadcrumb\":{\"@id\":\"https:\/\/kabarmalioboro.com\/yes-fasilitasi-pelaku-sektor-hospitality-menjawab-tantangan-era-digital#breadcrumb\"},\"inLanguage\":\"jv-ID\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kabarmalioboro.com\/yes-fasilitasi-pelaku-sektor-hospitality-menjawab-tantangan-era-digital\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kabarmalioboro.com\/yes-fasilitasi-pelaku-sektor-hospitality-menjawab-tantangan-era-digital#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/kabarmalioboro.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"YES Fasilitasi Pelaku Sektor Hospitality Menjawab Tantangan Era Digital\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kabarmalioboro.com\/#website\",\"url\":\"https:\/\/kabarmalioboro.com\/\",\"name\":\"Kabar Malioboro\",\"description\":\"Mangabarkan dari titik nol\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kabarmalioboro.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"jv-ID\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/kabarmalioboro.com\/#\/schema\/person\/3685582f91bde7ac3483ccdaa1e6fbc6\",\"name\":\"Rif\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"jv-ID\",\"@id\":\"https:\/\/kabarmalioboro.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e77706008a2b925768b3073232fd7487?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e77706008a2b925768b3073232fd7487?s=96&d=mm&r=g\",\"caption\":\"Rif\"},\"url\":\"https:\/\/kabarmalioboro.com\/jawa\/author\/syukron-arif\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"YES Fasilitasi Pelaku Sektor Hospitality Menjawab Tantangan Era Digital - Kabar Malioboro","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kabarmalioboro.com\/jawa\/yes-fasilitasi-pelaku-sektor-hospitality-menjawab-tantangan-era-digital\/","og_locale":"jv_ID","og_type":"article","og_title":"YES Fasilitasi Pelaku Sektor Hospitality Menjawab Tantangan Era Digital - Kabar Malioboro","og_description":"KABAR MALIOBORO, Yogyakarta &#8211; Era digital hadir dengan beragam tantangan dan peluang. Dampaknya dirasakan seluruh sektor kehidupan masyarakat, termasuk sektor perhotelan. Menjawab tantangan tersebut, sekaligus meraih peluang pasar yang makin luas, Yogyakarta Ecommerce Society (YES) menyelenggarakan agenda bootcamp dengan bertajuk \u201cDigital Marketing for Hospitality Industry\u201d Kamis (12\/10\/2023). Kegiatan yang diikuti lebih dari 60 peserta tersebut [&hellip;]","og_url":"https:\/\/kabarmalioboro.com\/jawa\/yes-fasilitasi-pelaku-sektor-hospitality-menjawab-tantangan-era-digital\/","og_site_name":"Kabar Malioboro","article_published_time":"2023-10-12T11:00:00+00:00","article_modified_time":"2023-10-12T13:45:41+00:00","og_image":[{"width":1500,"height":843,"url":"https:\/\/kabarmalioboro.com\/wp-content\/uploads\/2023\/10\/WhatsApp-Image-2023-10-12-at-20.31.35.jpeg","type":"image\/jpeg"}],"author":"Rif","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rif","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kabarmalioboro.com\/yes-fasilitasi-pelaku-sektor-hospitality-menjawab-tantangan-era-digital","url":"https:\/\/kabarmalioboro.com\/yes-fasilitasi-pelaku-sektor-hospitality-menjawab-tantangan-era-digital","name":"YES Fasilitasi Pelaku Sektor Hospitality Menjawab Tantangan Era Digital - Kabar Malioboro","isPartOf":{"@id":"https:\/\/kabarmalioboro.com\/#website"},"datePublished":"2023-10-12T11:00:00+00:00","dateModified":"2023-10-12T13:45:41+00:00","author":{"@id":"https:\/\/kabarmalioboro.com\/#\/schema\/person\/3685582f91bde7ac3483ccdaa1e6fbc6"},"breadcrumb":{"@id":"https:\/\/kabarmalioboro.com\/yes-fasilitasi-pelaku-sektor-hospitality-menjawab-tantangan-era-digital#breadcrumb"},"inLanguage":"jv-ID","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kabarmalioboro.com\/yes-fasilitasi-pelaku-sektor-hospitality-menjawab-tantangan-era-digital"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kabarmalioboro.com\/yes-fasilitasi-pelaku-sektor-hospitality-menjawab-tantangan-era-digital#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kabarmalioboro.com\/"},{"@type":"ListItem","position":2,"name":"YES Fasilitasi Pelaku Sektor Hospitality Menjawab Tantangan Era Digital"}]},{"@type":"WebSite","@id":"https:\/\/kabarmalioboro.com\/#website","url":"https:\/\/kabarmalioboro.com\/","name":"Kabar Malioboro","description":"Mangabarkan dari titik nol","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kabarmalioboro.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"jv-ID"},{"@type":"Person","@id":"https:\/\/kabarmalioboro.com\/#\/schema\/person\/3685582f91bde7ac3483ccdaa1e6fbc6","name":"Rif","image":{"@type":"ImageObject","inLanguage":"jv-ID","@id":"https:\/\/kabarmalioboro.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e77706008a2b925768b3073232fd7487?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e77706008a2b925768b3073232fd7487?s=96&d=mm&r=g","caption":"Rif"},"url":"https:\/\/kabarmalioboro.com\/jawa\/author\/syukron-arif"}]}},"blog_post_layout_featured_media_urls":{"thumbnail":["https:\/\/kabarmalioboro.com\/wp-content\/uploads\/2023\/10\/WhatsApp-Image-2023-10-12-at-20.31.35-150x150.jpeg",150,150,true],"full":["https:\/\/kabarmalioboro.com\/wp-content\/uploads\/2023\/10\/WhatsApp-Image-2023-10-12-at-20.31.35.jpeg",1500,843,false]},"categories_names":{"19":{"name":"Event","link":"https:\/\/kabarmalioboro.com\/jawa\/page\/event"}},"tags_names":{"1182":{"name":"Digital marketing","link":"https:\/\/kabarmalioboro.com\/jawa\/tag\/digital-marketing"},"1183":{"name":"e-Commerce","link":"https:\/\/kabarmalioboro.com\/jawa\/tag\/e-commerce"},"1185":{"name":"Marketpalce","link":"https:\/\/kabarmalioboro.com\/jawa\/tag\/marketpalce"},"1186":{"name":"Marketplace","link":"https:\/\/kabarmalioboro.com\/jawa\/tag\/marketplace"},"1184":{"name":"Perhotelan","link":"https:\/\/kabarmalioboro.com\/jawa\/tag\/perhotelan"}},"comments_number":"0","_links":{"self":[{"href":"https:\/\/kabarmalioboro.com\/jawa\/wp-json\/wp\/v2\/posts\/2173"}],"collection":[{"href":"https:\/\/kabarmalioboro.com\/jawa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kabarmalioboro.com\/jawa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kabarmalioboro.com\/jawa\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/kabarmalioboro.com\/jawa\/wp-json\/wp\/v2\/comments?post=2173"}],"version-history":[{"count":3,"href":"https:\/\/kabarmalioboro.com\/jawa\/wp-json\/wp\/v2\/posts\/2173\/revisions"}],"predecessor-version":[{"id":2177,"href":"https:\/\/kabarmalioboro.com\/jawa\/wp-json\/wp\/v2\/posts\/2173\/revisions\/2177"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kabarmalioboro.com\/jawa\/wp-json\/wp\/v2\/media\/2178"}],"wp:attachment":[{"href":"https:\/\/kabarmalioboro.com\/jawa\/wp-json\/wp\/v2\/media?parent=2173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kabarmalioboro.com\/jawa\/wp-json\/wp\/v2\/categories?post=2173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kabarmalioboro.com\/jawa\/wp-json\/wp\/v2\/tags?post=2173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}